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I’m Mo, and I work with small businesses to create distinctive brands and unforgettable experiences that make a lasting impact.

• Let's Work Together

My Services: visual identity ✷ packaging ✷ surface patterns ✷ websites ✷ editorial design ✷ social media & email ✷ commercial print & production


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The Challenge

The mother-daughter duo behind ima-ima were launching a line of scarves as the first product in their new business, and they approached me with the project, as we had previously worked together on the branding for both ima-ima and The Garment Factory, its parent brand.Their idea for this line of scarves was to create something wholly African, but still quite modern, inspired by traditional ankara fabric.

The Process

Because I wanted the clients to feel full ownership of the completed work, it was a highly collaborative process from start to finish. They shared their preferred colour families and selected a number of swatches of 'inspiration' fabric patterns, which we narrowed down into 6 final patterns.I then digitised and separated each pattern into its component parts, before starting the process of making these patterns work as unique scarf designs while also keeping true to the aesthetics and feel of the original fabrics.To prepare the scarves for production, I worked with the in-house designer at ima-ima to create tech specifications for the manufacturer.

Original Prints

The Outcome

The resulting scarf patterns reimagined traditional ankara prints in multiple ways, from modern reinterpretations (as in the Record and Filigree print scarves) to as-is replications of the design (as in the Button and ABC prints).

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The Challenge

The Industrial and Trade Development department of the African Development Bank required the services of a graphic designer to support the launch and promotion of its Digital Transformation Strategy and Action Plan. The tasks for this project included the design of brochures, email templates, PowerPoint presentations, social media and web graphics, and web banners for use within and outside the organisation.Here are links to some of the final reports below:
- Understanding the importance of regulatory sandbox environments and encouraging their adoption
- Africa Digital Transformation Action Plan (2022 - 2026)

• ← ima • ima
• The Earthy Goodness →

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The Challenge

Ibironke, the founder of The Earthy Goodness, approached me in 2018 to redesign her skincare brand. Her products were made from high-quality ingredients and they worked well, but she worried that the current branding wasn't appealing to her target market.She wanted us to design a logo and brand assets that appealed to a more upmarket segment, and that reflected the handmade artisanal quality of her soaps and lotions. In addition to this, we needed to design new product labels for existing products, as well as for a new product line targeted at mothers of babies and young children.

• ← African Development Bank
• CapitalSquare →

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The Challenge

CapitalSquare had been in existence for 5 years at the time of this rebrand. It was a pioneer of the Nigerian coworking industry when it launched in 2013, but as the idea grew in popularity and more competitors emerged, there was a need to reposition the brand and target a specific niche. Another major driver for the logo refresh was to remove confusion with the previous logo, which included an unfortunately placed ampersand "&", leading people to call the brand "Capital and Square" instead of "CapitalSquare"My task as the owner, operator, and in-house designer, was to fix this confusion, while creating a new brand identity that was more aspirational and appealed to the creative class, but still keeping CapitalSquare's signature yellow.

• ← The Earthy Goodness
• The Garment Factory →

• ← Back to All Work

The Challenge

Koko, the founder of The Garment Factory, contacted me in early 2022. She wanted a brand refresh, as her company was transitioning from a textile design and production house, to a ready-to-wear fashion company. Their mode of business was changing, along with their customer base, and marketing channels, and they needed an identity that would reflect that.The resulting brand is simple, modern, and minimalist, allowing the vibrant patterns and designs of the clothes to take centre stage.

• ← CapitalSquare

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